GOOD MONSTERS is an interactive research and strategy syndicate for artists, business leaders, and creative brand builders. We operate as a distributed strategy firm, product design studio, and publisher. Our business is dedicated to creating knowledge products, but what we wish, and hope to gain is wisdom. Although much of our work with clients remains confidential, we publish open-source media—including documents, podcasts, reports, and a newsletter—to ensure that everyone can benefit from our insights. Our focus is primarily on the evolving nature of culture, storytelling, and technology, and how cultural narratives drive business, brands, markets, and marketing.

RESEARCH

STRATEGY

DESIGN

PRODUCTION

We provide research, consulting, and creative advisory services to brand leaders at the intersection of culture, entertainment, and technology. Not to reproduce an institution, but to bridge the gaps between business and brand strategy. Our organization is dedicated to equipping individuals, companies, brands, governments, institutions, and investors with the knowledge to better understand our new world, communicate their brand, and create enduring IP in the digital economy. Much of "strategy" today is about how-to-do X, but what-to-do is increasingly becoming the central challenge of management. Similarly, trend forecaster can identify things that are going on, but not why it's happening. It is our mission and belief that a true understanding of the world leads to better strategic outcomes. GM’s research and advisory services informs a wide range of applications across brand, product, innovation, editorial, marketing, and communications—often serving a hybrid role between a strategic thought partner and creative council. You can reach out to us about new project inquiries or collaborations at hi@goodmonstersinc.com.